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CAPS™ - Communication Awareness & Persuasion Skills

5/25/2022 - 5/26/2022


DEVELOP YOUR COMMUNICATION AWARENESS & PERSUASION SKILLS Take your skills as an insurance agent to the next level with the CAPS workshop. As an agent, you are expected to understand your clients’ risks and protect them against financial losses with an insurance policy. We all talk about how this is a “relationship business”, but the “800” numbers and online options all work toward commoditizing insurance, so why not up-your-game with skills that help you develop meaningful relationships through effective communication and ethical sales. 

What is CAPS™? CAPS™ = Communication Awareness & Persuasion Skills enhances your communication efforts because it is based on proven behavioral science principles and not techniques. It involves open, honest dealing with each other, careful listening, ethical persuasion and complete communication. You will learn how to efficiently and effectively listen and evaluate your client’s reaction, probe to develop insight and awareness so you can overcome objections and discern their needs and close that objective once you have reached agreement and transition to the next objective. You will learn the three parts of each of Skill to communicate with clarity. This means you can immediately use CAPS™ with your familiar marketing, prospecting and selling systems and tools. Everyone benefits be-cause clients achieve more of the results they want and you leverage all of the time and money you invest to hone and market your professional competencies into better results now and in the future. You will become a better insurance agent and will sell more policies, keep more clients, and generate more referrals. 

Help us evaluate this (new to PIA). program at this introductory investment of only $600 per person (normally $1295, and future workshops will be $850) for a day-and-a-half of training and six weeks of follow-up coaching calls. Join us for the first CAPS class on May 25th (8am-5pm) and May 26th (8am-1pm). And, if you attend and decide its not for you, there is a money-back guarantee. For more details or to invest in your future (or the future of your producers) contact

PIA of Minnesota
8646 Eagle Creek Circle, #202
Savage, MN 55378 United States
Event Contact
Joshua King
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5/25/2022 - 5/26/2022
May 25th 8AM-5PM And May 26th 8AM-1PM
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